4 It’s Always About Money, Isn’t It?

October 13, 2014  |  Archive, News & Announcements  |  Share

What has made the Indian arts market so wonderful over the past seventy years is that you could find good work in every price range, especially so with jewelry. Good quality Indian jewelry could be had at high quality costume jewelry prices, and as collectors developed their desires, they spent more if they believed in the artist and his/her aesthetic creativity. If prices show a disconnect between good design and materials, the buyer’s faith becomes eroded. At the same time, most collectors understand that materials costs and scarcity will affect prices, and they may have to pay a little more. Nevertheless, let’s be blunt: most arts, Indian or otherwise, are luxury goods. The makers of mainstream luxury goods like Vuitton and Prada can afford to raise their prices every year because their market will always have deep pockets. Can most Indian artists claim the same about all their customers?


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